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Research papers

Meeting the global needs of advertisers and responding to a changing media landscape

This paper will address global needs from the perspective of advertisers using multinational media. It starts with defining global business, how they operate and what they need from the media. Secondly, it addresses global issues from the perspective...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Author: Michael Quilty
June 15, 1997
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Citation

Quilty, M. (1997a, June 15). Meeting the global needs of advertisers and responding to a changing media landscape. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/meeting-the-global-needs-of-advertisers-and-responding-to-a-changing-media-landscape